Whether your site is merely a dream or an existing site in need of total redesign, we approach every project through a tried and true process. Our goal is to work closely with you to create a site that truly serves your customer. Creating user-centered web design is at the core of our business.

The first step in the process is an information gathering phase where key elements of the project are determined. This step includes helping you define your site's purpose, goals, audiences, and audience needs. We will also assist you in defining both your short, mid-, and long-term goals, that enable you to use your allotted budget, time and resources in the most effective manner possible.

Once the essentials are defined, we move from the information gathering stage to developing a marketing strategy for your site. What technologies do you need to have on your web site to achieve your goals? How can we integrate your site with your current marketing and branding plans? How can we expand your present marketing plans to best utilize the powerful marketing tool, the Internet? A website is not a "field of dreams." You can not "build it and they will come." Web sites are powerful marketing tools but can not stand-alone and be successful. We will help you identify and implement a successful marketing strategy for your site.

The next step in the process is to develop the prototype of your site including information design and graphical interface. At this stage we also do preliminary user testing to be sure we are creating the best user experience possible.

From the prototyping stage we move on to build the actual site and work closely with you on content development. Through the use of a secure staging area, you are able to "watch" your site develop and have continuous opportunities for input. Once your site is launched, we work closely with you to develop a plan for maintaining your site and planning for the future. We pride ourselves on building "scaleable" web sites that grow with your needs.